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SoColorCult

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The problem with vivid hair colors today?

1. mostly available in semi-permanent technology only

2. the hair color fades quickly and is not always true to tone

3. can be hard to switch from one color to another


Sounds familiar? If the answer is yes, then the new So Color Cult bright hair color collection is what you are looking for! Our most complete hair dye portfolio includes pastel hair colors, gray hues, trendy dusty hair colors and more. The formula offers customizable longevity and ultimate hair color vibrancy. The collection includes permanent hair colors, demi-permanent and semi-permanent hair colors, and a Color Eraser with maleic acid to seamlessly remove hair color anytime you want to try a new look!

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