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Color Velvetizer is a cream-to-oil balm that instantly velvetizes strands.
The only color BFF that glazes shine into all hard-to-maintain, known-to-fade bold colors.
Its cream-to-oil transformative texture let your hair with no coating residue.
Same hydrating benefit as an oil but without the heavy texture of it.
Plus it has a fade-proof UV filter & a 450° heat protection.
Keep every high-maintenance hair color vibrant for 65 days*
*When using the Keep Me Vivid system vs. non-conditioning shampoo.