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Ultra-acidic formula that instantly glazes and deeply nourishes.
This conditioner locks color particles in the hair where it belongs via an invisible shield and it has a rich texture spreadable like cake frosting.
It returns the hair to an acidic pH that closest resembles to the natural hair between 4.5 and 5.5.
Keep every high-maintenance hair color vibrant for 65 days*
*When using the Keep Me Vivid system vs. non-conditioning shampoo.
- Ultra-acidic technology seals the color dye into your hair
- Protects hair color for lasting vibrancy and shine
- Suitable for color treated and natural hair
- New delicious scent"