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The latest generation of sulfate-free shampoo to gently wash high-maintenance colors.
This sulfate-free shampoo doesn’t mean no lather; in fact, this shampoo has a milky lather that gives you a nourishing cleanse.
In addition, it fights against unwanted mineral build-up that may effect your color vibrancy:
- Chlorine : guilty for color oxidation and hair sensitivity
- Copper : the one to blame for Greenish /Darkening effect on color
- Calcium : responsible for Color dullness and dryness
Keep every high-maintenance hair color vibrant for 65 days*
*When using the Keep Me Vivid system vs. non-conditioning shampoo.
- Protects hair color for lasting vibrancy and shine
- Protects against unwanted products build-up
- New delicious scent