New!

Food For Soft

Hydrating Haircare System for 7x More Moisture*

Never over Tone A Client Again!
New! Tonal Control Acidic Gel-Cream Toners With Real-Time Visible
Oxidation

new!

Time is Money, Honey!

Cover 100% of grays in 10 minutes with SoColor 10 min Pre-Bonded

matrix

Extra firm hold formulas freeze hair in place for up to 24 hours!

new! Coil Color

60% oil, ammonia-free permanent color to preserve curl definition.

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True or False? 6 Myths and Truths About Hair During Pregnancy

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