Meet Arnie Miller

Arnie Miller

In 1980, a hairdresser named Arnie Miller founded Matrix, a brand whose name was inspired by the idea of synergy and togetherness. He wanted to weave together a matrix of support for every stylist, every hair type and every business model. He created Matrix, a brand where everyone belonged—and everyone felt welcome. At Matrix, we create uncomplicated color technology in order to empower every stylist to become a colorist. Matrix provides the products, services, and education that let every stylist color every client with confidence.


Our Mission

As the most inclusive brand in the industry, we empower hairdressers of all ages, backgrounds and levels of expertise with the tools and self-assurance to deliver next-level looks and realize their creative and professional potential.

At Matrix, everyone is welcome.

Our Values

Our community welcomes everyone through education for every stylist, innovation for every hair type and support for every business model.

Simple solutions for complex hair styles. We make advanced looks accessible with user-friendly products and techniques so everyone can cut, color and style with confidence.

Bringing color to your life with an uplifting culture of support and optimism.

Our commitment to inclusivity

All hair types. All humans.

Diversity is not an ideal. It is a fact. That is why we created the Hair Diversity Matrix — a scorecard made up of 4 key dimensions to ensure our Color and Care portfolios address the unique needs of every hair type, so you can color every client with confidence.


Our commitment to Sustainability

  • FSC® Certified Cartons
    Support forest management that respects people and nature.
  • 100% Post-Consumer Recycled Plastic Caps
    Reduce use of virgin plastic by 23.5 tons per year.
  • No Cellophane
    Removal of cellophane shipping wrap saves 15 tons of plastic each year.
  • Renewable Energy
    The plant that produces our formulas obtains 100% of its power from renewable energy.
  • Water Usage Reduction
    The plant that produces our formulas has reduced its water consumption by 50% since 2005.


Meet our New Ambassadors

Rita Baga

Rita Baga

The charismatic and inspirational finalist on Canada’s Drag Race is our new Matrix ambassador in Canada! Rita’s unique style and inclusive spirit make her a fierce addition to the family! With this partnership, we hope to shine a light on the needs of a changing industry landscape and to provide our artists with the tools and training to continue to provide the best service to all clients. Whether it’s dry and damaged, color-treated, extensions, wigs or textured hair, Matrix aims to meet the needs of all hair professionals and their client’s hair concerns. Beauty is changing and the need to be inclusive is essential to the business of all hair professionals. Rita Baga will be sharing her inspirational messages about strength, conviction, individuality, and the importance of beauty in building self-confidence.



Hailing from the West Coast, Cassandra Masangkay and Ricci Pamintuan are the fashion and lifestyle duo behind ToThe9s. Our new Canadian ambassadors are known for their chic minimalism, down-to-earth personalities and unique editing style. Cassandra & Ricci have been sharing their passion for style, beauty, entrepreneurship, and travel online since 2013. A great addition to the Matrix family, Cassandra & Ricci will be bringing creativity, community building and relatability to the mix. We were drawn to this unique duo for their genuine friendship and through this partnership, we hope to inspire our Matrix community to embrace their creativity.


Sarah Nurse

Our last Canadian ambassador to join the family is Sarah Nurse. We are thrilled to add a pro athlete to our roster of brand ambassadors this year. Sarah Nurse’s hard work, paired with her natural abilities on the ice made her the accomplished pro athlete, Olympic medallist and role model she is today. Off the ice, she is at the forefront of driving equal opportunity for women in hockey. She serves as a board member and key speaker for the Professional Women’sHockey Players Association (PWHPA). She was recently named as one of the 25 most powerful women in hockey, leading crucial conversations when it comes to diversity and inclusion in the game as one of the only women of color. She regularly appears on Sportsnet as a hockey analyst broadcaster as well. While this year has also brought its fair share of challenges to women’s hockey in Canada, Sarah maintains her optimistic outlook that women’s hockey will reach new heights in the coming months and years. Sarah’s life has been fuelled by discipline turned into high-level performance. She strives for this in every area of her life. The pairing of Sarah and our innovations are the perfect synergy that truly embodies Stronger Together. Her passion and drive make her the perfect match for this partnership and will showcase to consumers.

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