So Silver

So Silver Purple Pigmented Conditioner

Toning & Care In Just One Wash: So Silver Purple Conditioner, infused with Purple Pigments and Ceramide, Helps Remove Brassy Undertones In Just One Wash! Provides 2x more moisture & Shiny, Stronger Hair. For Blondes and Greys

Neutralizes Yellow While Refreshing Hair with Cool Tones

Customizable Toning System

Vegan Formula

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Details

Caring Actives For Lasting Neutralization: Calibrated Dyes help to remove brassy yellow undertones in just one wash! Ceramide retains moisture, nourishment and shine!

Professional Formula: Professional grade formula is smooth and packed with calibrated dyes for neutralization of brassy yellow undertones. Fast and deep penetration to maximize care.

Sustainability: Packaging made with 95% Post Consumer Recycled Plastic. Production Plant Has Been made in a factory that has reached 100% renewable energy. Vegan, Formulated Without Any Animal Derived Ingredients Or By-Products

Tone Your Own Way: Customize your toning routine with So Silver! Each So Silver product has dyes calibrated at different concentrations so you can adapt your routine to your hair’s needs. For lightest toning, use So Silver Purple Conditioner With Your Favorite Matrix Shampoo. For moderate toning, Use So Silver Purple Conditioner with So Silver Purple Shampoo. For Maximum toning, Pair So Silver Purple Shampoo with So Silver Mask.

How To Use

Recommended Use: Use to remove unwanted brassy yellow undertones. After Shampoo, Apply A Quarter Size Amount Of Product. Leave On Up To 3 Minutes And Rinse.

Ingredients

AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • POTASSIUM HYDROXIDE • BENZOIC ACID • LIMONENE • TRIDECETH-6 • CI 60730 / ACID VIOLET 43 • LINALOOL • CETRIMONIUM CHLORIDE • 2-OLEAMIDO-1,3-OCTADECANEDIOL

Reviews

Rating Snapshot

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77 reviews with 5 stars.

16 reviews with 4 stars.

2 reviews with 3 stars.

2 reviews with 2 stars.

19 reviews with 1 star.

Overall Rating

4.1

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Photo taken while using old formula of So Silver

Filter Reviews

1 to 8 of 116 Reviews

1 – 8 of 116 Reviews

1 out of 5 stars.

New formula turned me purple.

5 months ago

Ive been using so silver for many years now, never had a problem, always getting compliments. Now, since the new formula, my hair looks awful. Im embarrassed of my hair. I had to stop using the so silver, and buy a different shampoo and conditioner. I now have to giant bottles of shampoo and conditioner I can not use. My hair is purple after 1 use. I loved the way it used to make my gray hair feel, so soft and normal, now, I wear it up and hope no one notices the purple. Either bring back the old formula, or offer the old formula as a so silver light, so the option is there for heavy or light tinting. I have even tried to use clarifying shampoo, and it won't come out. This is awful, I won't use or buy again.

Originally posted on matrix.com

Response from matrix.com:

5 months ago

Consumer Care Center

We are truly sorry to hear about your experience and how it has affected your confidence. We hear your feedback regarding the formula's strength and would love to help you find a solution to restore your hair's natural glow—please call us at 1-888-777-6396.

5 out of 5 stars.

Hydrating, silver brightening, yellow eliminator

6 months ago

I am so relieved to have found this line of So Silver! I had to stop coloring 20+ years ago, trust me I have tried so many formulas. For my gray, and age (60+) So Silver has been a game changer. It has cut down on frizz and drying, controls the yellowing w/natural graying. I can use it every, however I do switch up w/a thinning product as well. Guess what my sisters are getting for Christmas! It's been an expensive road to here, but I can now relax on "this" leg of my journey! Thanks Matrix!

Originally posted on matrix.com

1 out of 5 stars.

Please bring back Brass Off for Blonde hair

6 months ago

So Silver “for blondes” makes my blonde brassier. PLEASE PLEASE PLEASE bring back Brass Off for BLONDE hair please. I can’t find a replacement for it :((((((((

Originally posted on matrix.com

Response from matrix.com:

6 months ago

Consumer Care Center

Hi there, that sounds incredibly frustrating and disheartening! It's truly disappointing when a product designed to fix brassiness actually makes your blonde hair more brassy, and then to lose a favorite like "Brass Off" that actually worked for you... we can only imagine how difficult it must be to find a replacement. It's completely understandable that you're feeling this way, and we hear your plea loud and clear.

1 out of 5 stars.

Beware

8 months ago

I have used Matrix So Silver products for years. I recently purchased the So Silver purple conditioner as usual...BUT what have you done to the formula?!? I was shocked...it is impossible to squeeze out of the bottle...is thick like toothpaste...and an incredibly dark purple. The light mauve colour is gone...as is my support of this product.

Helpful?

Response from Matrix:

8 months ago

BEC

Thanks for reaching out to Matrix! We're sorry to hear you're not completely satisfied with our So Silver Purple Pigmented Conditioner. If you would like assistance with your purchase or with choosing a more suitable product, we encourage you to go to our website and chat with a Hair Specialist. We are available Monday to Friday from 10 AM to 9 PM EST and on Saturday and Sunday from 12 PM to 8 PM EST. We look forward to assisting you!

1 out of 5 stars.

Very disappointed

8 months ago

The old formula was lighter violet color. The new formula is darker, thicker, hard to wash out and stains my towels. Very very disappointed especially since I bought a bigger bottle this time.

Originally posted on matrix.com

Response from matrix.com:

8 months ago

Consumer Care Center

Hi Marg70. Thank you for reaching out about So Silver Purple Conditioner. We are sorry to hear this conditioner didn't work out. Please be assured that your feedback is valuable to us, and we will share it with the appropriate team. We hope you will continue to enjoy other products within the Matrix line.

1 out of 5 stars.

Complete Disaster - no labeling ‘reformulated’?

9 months ago

I am a silver hair (and bearded) male that has used the Shampoo and Conditioner for years and received compliments by random strangers on how they love my silver color. I couldn’t find the 10 oz bottle so I picked up the 33.8 oz. I had no idea they changed the formulation. EXTREMELY DISAPPOINTED! What were you thinking?

No, I do not recommend this product.

Originally posted on matrix.com

Response from matrix.com:

9 months ago

Consumer Care Center

We are truly sorry to hear of your extreme disappointment with the new formulation of the shampoo and conditioner you've faithfully used for years. It's completely understandable to be upset when a beloved product changes, especially one that brought you so many compliments on your silver hair. We sincerely apologize that this change missed the mark for you, and we deeply value your honest feedback.

1 out of 5 stars.

NOPE–Disappointed in the new harsh color and scent

10 months ago

I have used So Silver for many, many years. The new formula is a MAJOR disappointment and waste of money. The smell is different and much too strong. The old smell was the same as the shampoo. Now it clashes. More importantly is the changed color... OMG this is much too pigmented and the texture is quite clumpy. It's supposed to be used in conjunction with the So Silver shampoo, not replace it with massive pigment. I don't want purple hair— just cut the yellow in the blonde. I see many others have the same comments. PLEASE bring back the old lavender and same scent as the shampoo.

Originally posted on matrix.com

Response from matrix.com:

10 months ago

Consumer Care Center

Hi there! We understand your disappointment with the new So Silver formula after years of use. It's frustrating when a beloved product changes significantly. We hear your concerns about the strong, clashing smell, and especially the much too pigmented, clumpy texture that now gives purple tones instead of just cutting yellow. Your desire for the old lavender and consistent scent is clear, and your feedback is truly valued.

1 out of 5 stars.

New formula is awful .

a year ago

New formula is awful!! Have used this product for several years on my silver gray hair. The old formula made my hair shimmery and bright. The new formula is hard to rinse out and leaves ugly purple streaks in my hair. I am shopping for a new product!

No, I do not recommend this product.

Originally posted on matrix.com

Response from matrix.com:

11 months ago

Consumer Care Center

Hi, Thanks for your feedback on So Silver Purple Conditioner. We understand your disappointment, particularly as a dedicated user of the previous formula and appreciate your loyalty with us. We're concerned to hear it's leaving purple streaks and proving difficult to rinse, impacting the bright, shimmery results you anticipate. We'd like to collect more information and provide a solution. Please give us a call at 888-777-6396 Monday to Friday: 9:00 am to 5:30 pm. EST and provide case #41588512. We look forward to speaking with you.

1 – 8 of 116 Reviews

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