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Matrix 2024 NA Instacure Build A Bond Shampoo

Instacure Build-A-Bond

Instacure Build-A-Bond

Matrix Instacure Build-A-Bond Shampoo for damaged hair

A sulfate-free bonding shampoo that gently cleanses while strengthening damaged hair from within, for hair up to 8x stronger and 94% smoother.

Sulfate-free bonding shampoo with citric acid, for hair up to 8x stronger and 94% smoother.

Matrix Instacure Build-A-Bond Shampoo for damaged hair

Sulfate-free bonding shampoo with citric acid, for hair up to 8x stronger and 94% smoother.

60% Less Breakage* 60% Less Breakage*
Fills Porosity + Smooths Cuticle Fills Porosity + Smooths Cuticle
Vegan Formula Vegan Formula
Product Details
Cleanse and repair in one step. This sulfate-free bonding shampoo gently washes away impurities while strengthening damaged hair from the inside out.
  • Hair up to 8x stronger with the full system*
  • Up to 94% smoother with the full system*
  • Sulfate-free formula
  • Citric acid strengthens from within
  • Squalane softens from the outside
How to use

Apply to wet hair. Lather and rinse thoroughly.

Follow with Build-A-Bond Conditioner or Liquid Mask.

Ingredients

Key Ingredients: Citric Acid / Squalane

Citric acid strengthens hair from within while squalane softens the surface for a smooth, sulfate-free cleanse.

Reviews

Rating Snapshot

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239 reviews with 5 stars.
61 reviews with 4 stars.
15 reviews with 3 stars.
2 reviews with 2 stars.
8 reviews with 1 star.

Overall Rating

4.6

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1 to 8 of 325 Reviews
1 – 8 of 325 Reviews
1 out of 5 stars.

Will never purchase again

8 months ago
Literally the worst shampoo conditioner I’ve ever used. I’m a hairstylist that I paid wholesale for this and I wish I could get a refund (did not by through matrix so not their fault). I am about 75% of the way through of my shampoo and the coordinating mask, my hair has never been so lifeless and brittle. I have to throw away this product and hope that I can repair my hair. I usually use the Redken protein, shampoo and conditioner and that’s amazing and I was hoping for this as well, but I was incredibly sorry. I have fine hair and not a lot of it, the ends are hombre, so they’re lighter but not very damaged. Only bonuses, shampoo lathers nicely and has a nice smell.

No, I do not recommend this product.

matrix.com

Originally posted on matrix.com

1 out of 5 stars.

Not good

a year ago
Pretty bad. Was like chewing gum in my hair. The conditioner worked better than shampoo. Made a return. Was sticky tacky and took two days to wash out.
matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hello Kann46. Thank you for reaching out about Mighty Bonds Shampoo. We're genuinely sorry to hear it wasn't a good fit for you. We value your feedback and appreciate you taking the time to share it. We'll be sure to pass your comments along to our team so we can continue to improve our products.
5 out of 5 stars.

Life saving shampoo

a year ago
[This review was collected as part of a promotion.] Omg. My hair is completely new. I had color damage, heat damage and super dull hair. After using this shampoo my hair is alive. What a resurrection. I'll never use a different shampoo ever again.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

3 out of 5 stars.

I love this product

a year ago
[This review was collected as part of a promotion.] I love how soft this product makes my hair. I have been using this for a month and it makes my hair so smooth and conditioned.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hi Cassie. Thank you so much for taking the time to review our Mighty Care Shampoo. We are so happy you are satisfied with the product. We appreciate the feedback and will be passing it along to our team!
1 out of 5 stars.

Not Good

a year ago
[This review was collected as part of a promotion.] I would definitely stay away from this shampoo it dried my hair out made it very full and lifeless I have never used anything that did what this shampoo did

No, I do not recommend this product.

matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hello Suzy Q! We appreciate you providing us with your honest feedback on our Mighty Bonds Shampoo. We're sorry to hear that you had a negative experience with our product. We take product design and quality very seriously and apologize for falling short in this area. We will investigate this further and take steps to improve our product.
5 out of 5 stars.

Instant Strength and Softness – A Must-Try Shampoo!

a year ago
[This review was collected as part of a promotion.] I recently tried the Instacure Build a Bond Shampoo, and I'm genuinely impressed with how it performed. My hair tends to be on the dry and brittle side, so I was excited to see if this shampoo could help strengthen it. From the first use, my hair felt noticeably softer and more manageable, without any of that weighed-down feeling you sometimes get with bonding shampoos. The formula is gentle but effective—it left my scalp feeling clean, but not stripped of its natural oils. Plus, I noticed less breakage after just a couple of washes, which is a huge win for me. The scent is light and pleasant, not overpowering, and the lather is rich without needing to use a ton of product. Overall, I'd highly recommend this shampoo to anyone looking to repair and strengthen their hair while keeping it soft and healthy.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

I love this shampoo

a year ago
[This review was collected as part of a promotion.] This shampoo is amazing. It is thick enough where you don't need a lot and will last you a long time. It also smells amazing and makes my hair nice and soft

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

2 out of 5 stars.

I'm not too happy with it

a year ago
[This review was collected as part of a promotion.] I was so excited to try this shampoo and conditioner from Matrix, but it was kinda disappointing. It made my hair really greasy looking. I tried using less conditioner the 2nd time I used it and still had the same outcome.

No, I do not recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hello there. Thank you for reaching out about Instacure Build a Bond Shampoo. We are sorry to hear you did not get the results you had expected. We recommend trying Food For Soft Hydrating Shampoo. This is a shampoo that moisturizes while cleansing and removing excess oil. We hope you give it a try!
1 – 8 of 325 Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
239 reviews with 5 stars.
61 reviews with 4 stars.
15 reviews with 3 stars.
2 reviews with 2 stars.
8 reviews with 1 star.

Overall Rating

4.6

Review this product

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Filter Reviews

9 to 38 of 325 Reviews
9 – 38 of 325 Reviews
2 out of 5 stars.

I'm not too happy with it

a year ago
[This review was collected as part of a promotion.] I was so excited to try this shampoo and conditioner from Matrix, but it was kinda disappointing. It made my hair really greasy looking. I tried using less conditioner the 2nd time I used it and still had the same outcome.

No, I do not recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hello there. Thank you for reaching out about Instacure Build a Bond Shampoo. We are sorry to hear you did not get the results you had expected. We recommend trying Food For Soft Hydrating Shampoo. This is a shampoo that moisturizes while cleansing and removing excess oil. We hope you give it a try!
5 out of 5 stars.

I have a favorite finally!!!

a year ago
[This review was collected as part of a promotion.] I absolutely love this combo and for once I think I will have a high end shampoo and conditioner set permanently!

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

3 out of 5 stars.

Average Shampoo

a year ago
[This review was collected as part of a promotion.] I had high hopes for this product as Matrix is a well known salon brand and I have used their products in the past however this was my first time using the Instacure Build A Bond line. I have medium length color treated hair that I would say at the time was pretty damaged. The shampoo comes in a colorful and bright bottle that is clearly marked with the major ingredients Citric Acid and Squalane. I do not recall ever seeing citric acid as a notable ingredient in hair care before so was curious to see how it worked out. One thing I did note was the warning about sunlight and a possible interaction with citric acid. The smell and appearance is pleasant and it lathered well and rinsed out well. I didn't notice anything different about my hair while in the shower, it felt as it always has. I continued use for roughly 3 weeks and my hair didn't noticeably change for better or worse.

No, I do not recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hi there. Thank you for reaching out about Instacure Build-A-Bond Mighty Bonds Shampoo. We appreciate you sharing your experience with our shampoo. We love it when our consumers provide our brand with feedback, whether it be positive or negative. Consumer feedback helps grow our brand and create the products our consumers want and need. We recommend trying Instacure Anti-Breakage Shampoo. This shampoo is infused with Liquid Proteins, helps repair strength to reduce breakage in dry, brittle, and damaged hair. We hope you give it a try!
5 out of 5 stars.

Great shampoo

a year ago
[This review was collected as part of a promotion.] I received this product to review. I loved the luxurious feel of washing my shampoo. It felt really thick. It made my hair feel soft and hydrated. It has a pleasant smell too.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

4 out of 5 stars.

Great for certain hair types

a year ago
[This review was collected as part of a promotion.] I realized quickly that this shampoo would be tough for already dry hair, or probably even highly textured hair, because my 1c/2a hair felt immediately zapped upon use, but when used in conjunction with the heavy conditioner it evened out. My hair was left full and soft, not flat or greasy! :)

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

4 out of 5 stars.

All Around Great Shampoo

a year ago
[This review was collected as part of a promotion.] Over the years, my hair has become more thin. I'm usually willing to try anything and everything to help prevent breakage and preserve the hair that I have left. I really like this formula for the shampoo. It has a really great lather and smell to it. I haven't really noticed a difference in the amount of breakage I am experiencing but I will keep using it hoping for good results.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

I would purchase again!

a year ago
[This review was collected as part of a promotion.] I really enjoyed this treatment system by Matrix, Instacure Build-A-Bond shampoo & conditioner. I had been using a more expensive system when I was given the opportunity to try this system. I could tell a big difference in my hair, after just one wash. It smells wonderfully clean!! I would recommend this line & I will purchase myself in the future.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Blonde yes

a year ago
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. I am impressed. The first time I used it with the conditioner and blow dried my highlighted hair, my husband complimented how nice my hair looked and how bright my blonde was. Very happy.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

4 out of 5 stars.

This is amazing!

a year ago
[This review was collected as part of a promotion.] I loved this product. It felt so good while applying it to my hair in the shower and also had a pleasant scent. I love the way it made my hair feel after using it and it made it so shiny. I didn't experience any issues while using this. I would definitely recommend!

Yes, I recommend this product.

My hair after styling.
matrix.com

Originally posted on matrix.com

5 out of 5 stars.

This shampoo surprised me

a year ago
[This review was collected as part of a promotion.] Thank you, BzzAgent for sending me Instacure Build a Bond Shampoo & Conditioner to try for free in exchange for an honest review. I used it for a few weeks and while I cannot share any long-term results yet, overall I am quite impressed. I have very fine, wavy hair and I usually struggle with finding a good shampoo that doesn't make my hair fall. Shampoo is easy to distribute through my hair and it left it feeling clean and super soft, which is a big plus for me. The hydration it provides is fantastic; my hair feels incredibly soft and nourished without any greasiness. It is not scent-free, but the scent is pleasent and not overpowering. I've noticed some improvement in my hair's strength and shine, which is great! However, I wouldn't say it's a miracle product—it's solid but not life-changing.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Must try

a year ago
[This review was collected as part of a promotion.] I have dry damaged hair due to excessive bleaching (I have blue hair). It is hard to find a good shampoo/conditioner combo that won't make my hair greasy or look flat, or make it crazy frizzy. I started washing my hair with this right away and saw a huge difference right away. My hair feels and looks softer and fuller than ever. In fact my mom started using it and her hair has never looked better. The scent is light and clean.. it doesn't tangle your hair in knots.. very good product and will definitely be buying it again.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Leave hair silky smooth

a year ago
[This review was collected as part of a promotion.] I love this product. It has a good texture and smells wonderful. Leaves hair feeling clean but silky

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

1 out of 5 stars.

Drying

a year ago
[This review was collected as part of a promotion.] This product made my hair feel really dry and start breaking off at the ends.

No, I do not recommend this product.

matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hello Swaff, thanks for sharing your feedback on our Mighty Bonds Shampoo. We are genuinely sorry to hear that you had a negative experience with our product. We understand the importance of product design and quality and we apologize for falling short in this area. Please trust us that we will investigate this further and take the necessary steps to improve our product. Your feedback is valuable to us and we appreciate your understanding.
5 out of 5 stars.

Love! Love! Love!

a year ago
[This review was collected as part of a promotion.] Such a great shampoo for my hair type. It lathers really well. For someone who has a dry scalp it helps clean it off really good. Really does wonders for my dry and damaged hair. I would definitely recommend this shampoo.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Best shampoo for healthy hair

a year ago
[This review was collected as part of a promotion.] I used this shampoo two days after coloring my hair. It felt soft and strong rather than brittle and breaking - I will always use this shampoo

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

My hair has never felt softer!!

a year ago
[This review was collected as part of a promotion.] I like to dye and bleach my hair every so often so my hair is always damaged and very dull looking. I have tried masks and oils and with no luck, kept on looking for other products that would restore my hair. I was very excited to try this Instacure Build a bond shampoo from Matrix. I've heard of The Matrix brand for years, nothing but great reviews. After the second use, I could definitely feel and see the difference. My hair is more manageable, shiny, there is more movement to it. As I continue to use it, I definitely do see a change in my hair. Definitely recommend and definitely will be buying a long with the conditioner. 10/10

Yes, I recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

5 out of 5 stars.

It great

a year ago
[This review was collected as part of a promotion.] Smells great , leaves your hair feeling clean , I'm not too sure of how much repair or bonding it's doing as I've only used it a short while but my hair does feel healthier after using this , I would buy this and keep using it to see the full effects

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Love it!

a year ago
[This review was collected as part of a promotion.] I was allergic to it but my mom absolutely loves it! She said it has helped so much with her dry brittle curly hair. She uses it once a week and she has noticed a huge difference in her hair texture.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

Response from matrix.com:
a year ago
Consumer Care Center
Hello Megan, We are sorry to hear about the experience you had with Mighty Bonds Shampoo. We want to speak with you directly about it. Please give us a call at 888-777-6396, 9:00 am - 5:00 pm ET for assistance and provide reference 37444866.
5 out of 5 stars.

Smells amazing

a year ago
[This review was collected as part of a promotion.] This shampoo smells amazing produces a good lather and leaves your hair feeling clean, and soft.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Great for damaged hair

a year ago
[This review was collected as part of a promotion.] I have been dying my hair for sometime now and it's inevitable that it gets damaged. This is why I try my best to use products that will help restore my hair. This shampoo will help with exactly that. I love the way it lathers and makes my hair feel clean and smooth.

Yes, I recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

5 out of 5 stars.

This one actually works

a year ago
[This review was collected as part of a promotion.] I used this in place of my regular shampoo and conditioner. I do have split ends, more from constant tight hair styles, dry hair and not trimming regularly. I don't really use heat. My hair has been dry and looking rough, after using these two products after a while I did notice a difference. My hair isn't as frizzy, fluffy. It feels better , you could touch and feel it was dry the ends would be horrible. Does it remove the split ends no because I didn't properly cut them all off. But there has been an improvement to my hair and it's a product I will buy in the future. It smells amazing and a little went a long way for me. My hair is up to my back and thin.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

4 out of 5 stars.

Great for color treated hair

a year ago
[This review was collected as part of a promotion.] I received this product for free to give my honest opinion. I recently dyed my hair and this along with the conditioner had been great in keeping my hair healthy and strong in btw color touch ups. I think that says a lot since i have tight coils type 4 hair

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

This shampoo is amazing!

a year ago
[This review was collected as part of a promotion.] Matrix has always been a fantastic brand, so I was extremely excited to get to try this product! It did not disappoint! The smell on this is a very floral, light smell. The texture on this shampoo is very thick, which for me is always important to show the good quality of the product. I have long hair and would often lose lots of hair, due to my thick long hair and texture. After a few days of using this, I noticed a significant reduction in the amount of hair falling out and just how soft it was to comb through, even when I just had used the shampoo on its own and no conditioner. You really don't need much to get a good lather and enough to cover my whole head. I love this shampoo, I'm almost out and will definitely be purchasing this again!

Yes, I recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Love this product

a year ago
[This review was collected as part of a promotion.] Left my hair feeling super smooth and healthy! And smelling good. Will definitely be purchasing.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Amazing!!

a year ago
[This review was collected as part of a promotion.] I have to say that I love this shampoo. First time trying out this brand but I love how it makes my hair look, it keeps my hair frizz free & very smooth.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

4 out of 5 stars.

Great at Cleaning and Volume, Not the Best for Moisture

a year ago
[This review was collected as part of a promotion.] I received a free sample and thought the description sounded perfect for me color-treated, dry, damaged, very straight hair. I live in South Florida so it is very humid and I'm constantly in the sun and/or water (salt and chlorinated) so I was hoping this shampoo would bring my dry/damaged hair back to life. It does a great job cleaning and produces a very luxurious lather which I love. I use a lot of product and swim often so it does a great job at cleaning my strands. I also found it prevents frizz, holds up well in humidity, smooths, gives me great volume which I very much need and somewhat moisturizes. However, I did think it fell flat on moisturizing factor, especially given it is supposed to soften hair and reinforce damaged ends. I still find, even after the Instacure conditioner, that I am lacking the 'bond' and moisture it promises. I am still left with dry, damaged ends that after a few days of no wash, they start to look like straw. I did have to follow my Instacure haircare routine with heavy oil or leave-in conditioner on my ends. However, A++ on lather, cleaning without stripping, softening and giving my hair some much needed volume. I will continue to use it but I think I need something with more heavy duty moisturizers.

Yes, I recommend this product.

After (clean, smooth, volume and less damage)
Before (dry and damaged)
Before (dry and damaged)
After (clean, smooth, volume and less damage)
After (clean, smooth, volume and less damage)
matrix.com

Originally posted on matrix.com

4 out of 5 stars.

Great shampoo

a year ago
[This review was collected as part of a promotion.] This is a great shampoo. Lathers well and cleans my scalp well too. Hair feels clean but not dry after I wash off the shampoo. I took 1 star off for the smell though. It's not a fruity or sweet scent that you often smell in other shampoo; it smells like some minty herbal scent trying to mask a faint hair product (like a hair dye kind of product) smell. It's not that bad, but scent is important to me for shampoo. But if you don't care about how a shampoo smells and only about how it performs, this is a great product.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

5 out of 5 stars.

My new favorite

a year ago
[This review was collected as part of a promotion.] After using this shampoo for a month, my hair and scalp have never looked better like this before. The shampoo does a great job of cleansing my oily scalp, getting rid of all the dust and excess oil. And the best part is that I no longer have to deal with dandruff! This product has truly revolutionized my hair care routine.

Yes, I recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

5 out of 5 stars.

Great Shampoo

a year ago
[This review was collected as part of a promotion.] I have been washing my hair 3 times with this and have noticed a difference in my hair. My hair feels smoother and stronger. It doesn't feel weighed down with wax.

Yes, I recommend this product.

Review photo 1.
matrix.com

Originally posted on matrix.com

5 out of 5 stars.

"Strengthening and Restorative Shampoo"

a year ago
[This review was collected as part of a promotion.] Instacure Build a Bond Shampoo gently cleanses while strengthening hair from within. It reduces breakage, restores moisture, and leaves hair feeling soft, shiny, and healthier after each use.

Yes, I recommend this product.

matrix.com

Originally posted on matrix.com

9 – 38 of 325 Reviews