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WHY BLONDES LOVE PURPLE SHAMPOO

Anyone who has blonde hair or have lightened their hair before knows about the unwanted yellow tones. To maintain blonde hair to keep it ashy and cool comes a secret weapon—purple shampoo


Why is purple shampoo a secret weapon?

No matter if you have natural blonde hair, balayage blonde hair, or have blonde highlights, purple shampoo like our ColorLast Purple Shampoo, is a savior when it comes to maintaining hair in between salon visits. When you get your hair lightened at the salon, typically this would be the first step to strip away the color. This in turn exposes the warm underlying pigments making your hair usually an orange or yellowish. You’ll notice that a hairstylist will add in a toner after your hair has been bleached and washed. This is where a purple shampoo can help keep your blonde cool as over time with exposure to sun, or even frequent shampooing, causes your hair to expose those yellowish undertones once again.



Why purple to get rid of warm undertones?

Learning from the color wheel, to “neutralize” a color, you take the color opposite of each other. In this case, the opposite color of yellow would naturally be purple. Therefore, it makes sense in that to get rid of the brassy or yellow tones in your hair from exposure to many different environments with a purple shampoo.



How do you use purple shampoo?

Since everyone has different levels of neutralization, it is recommended to test out your purple shampoo once a week and to rotate using your regular shampoo designed for color-treated hair like our ColorLast Shampoo. Avoid getting purple shampoo on your scalp and ensure that your whole hair length gets all the purple love it needs. Rinse all the shampoo out and condition your hair right after. Increase the frequency of the purple shampoo as needed, though if you’re finding that it’s turning purple, dial back your usage. 



A few more tricks up your sleeve to maintain your cool blonde



1. Try to shampoo your hair as infrequently as possible as it can cause warm undertones to show up faster. When shampooing, no need to tangle your hair in a lather, rather work the color treatment shampoo into your scalp and gently pull the product to the ends.



2. After washing your hair, avoid rubbing your hair with your towel which can cause breakage from the tangling of hair. Instead, use a fluffy or microfiber towel to reduce friction and keep your hair healthy as possible.



3. Adding in a leave-in conditioner like our All-In-One Coconut Infusion Multi-Benefit Spray can add in extra shine and fight flyaways and will help with detangling your hair. Also, never brush your hair, especially with a metal bristle hairbrush, when wet as it can cause even more breakage and split ends. Alternatively, use a wide-tooth plastic comb to brush out your locks.



4. Don’t forget to moisturize your hair with a hair mask once a week as dry hair can cause brittleness.



5. Avoid heat from hot styling tools like blow dryers to avoid making your hair dry and damaged. Make sure to use a heat-protectant prior to using those tools when necessary and try your best to use the lowest heat setting. Our All-In-One-Coconut Infusion Multi-Benefit Spray has 25 benefits and doubles up as a heat protectant while also smoothing out your frizz.



6. UV rays from the sun, saltwater and pool water can cause discoloration and a build up of minerals and chemicals. Wear a bathing cap when possible to swim or wear a scarf or hat when outside.



Blonde-Hair Trends Matrix

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